Logo suite
Colour palette
Typography
Snack bar
Social media templates
Gift box
Jan 2024
Confectionaries
2 Weeks
Branding &
Identity Design
DELIVERABLES
YEAR
FIELD
INDUSTRY
DURATION
-
HAPPY
-
COLOURFUL
-
FUN
-
BOLD
How the client envisions the
brand to be like:
CREATIVE DIRECTION
Wello offers irresistible caramel-infused chocolate bars for kids and adults alike, for moments of guilt-free indulgence. With a perfect fusion of creamy caramel and rich chocolate, each bite promises a flavorful escape. The name "Wello" is derived from the combination of "wellness" and "hello." It represents the commitment to promoting a healthier lifestyle while greeting everyone with a delightful treat. It also references the word “caramel”. The client wanted something fun to say and easy to remember.
DESCRIPTION
WELLO CHOCOLATES
Creative. besties
CLIENT
-
SUSTAINABILITY
-
INCLUSIVITY
-
QUALITY
-
ETHICAL SOURCING
BRAND VALUES
MOODBOARD
MAXIMALISM
Maximalism is a design style that blends an eclectic mix of patterns, colors, textures, and objects.
It leans into big and bold decision making when it comes to color, pattern, texture, shape, and form. Maximalistic designs prioritize coziness, and may include colorful or patterned pillows,
a packed bookshelf, walls hung with a multitude of mixed art, or a room dominated with plants.
LOGO IDEATIONS
LOGO COLOUR VARIATIONS
CLEARANCE
It is recommended that the height of the letter "W" on
the logo be maintained around it at all times.
PRIMARY TYPEFACE
Mister Luston
Regular
Aa
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
&@$%()!?*//
Headline A
Mister Luston (UB)
Regular 10pt/12pt
Headline A
Underlined Mister Luston (U
Regular 10pt/12pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Headline A
Underlined Mister Luston (UB)
Regular 10pt/12pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
aa
SECONDARY TYPEFACE
Tanker
Regular
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
&@$%()!?*//
Headline A
Mister Luston (UB)
Regular 10pt/12pt
Headline A
Underlined Mister Luston (UB)
Regular 10pt/12pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
CHOCOLATE BARS
LOGO MARK
The logo mark of wello chocolates features the lowercase letter 'e' taken from the Mister Luston typeface, modified to resemble a smiling face from a side view.
GIFT BOX PACKAGING
The client wanted a personal touch to the gift box to make it 'extra special'. This brand, Wello Chocolates, was born purely from the client and his son's passion for caramel. The illustration on the side is him & his boy. He had no partifcular colour of choice for the overall apart from one, Orange.
DESCRIPTION
STORE UNIFORM
SOCIAL MEDIA POSTS (INSTAGRAM)
NINETY
MR10
PANICKER
v:2024:01//END.
ENQUIRIES
( +91) 7045 157 168
CONTACT
